Professional growth is about learning the rules of the game called business. These are all the subjects that you can learn in an MBA program: marketing, finance, sales, accounting, corporate strategy. Without these skills playing with big stakes is impossible, because it would be like playing a chess with no pieces.
The main topics in this category include:
Competitive Analysis and Strategy
The four pillars
I consider this step a bit more advanced than personal growth. You are welcome to improve all four pillars in parallel but the foundations learnt in personal growth are very important also for this category.
To continue to the detailed post about professional growth, click here.
Elevator speech is a short, clear message that communicates what you are selling, why you are better than the rest and how you can benefit an organization.
Elevator speech is a short presentation in front of a targeted audience. Sometimes all you get is 30 seconds in front of someone to present your idea, business, personal profile or company. It could be at a cocktail party, when you get hold of a potential high-profile customer. Or at a charity event, when you join the table of a venture capitalist, whom you are targeting. Or at the company Christmas party, when you find yourself waiting for the toilet with the VP of Engineering. It could also be the classic example in the elevator, when you travel between 14th and 56th floor with the CEO.
What would you say in that case? How would you present your idea (or business, or profile) in the best possible way? What are the pitfalls that you should avoid?
This article explains the term “elevator speech” and outlines different tips and steps that you can take in order to create and polish it. In case you are representing a company, it is assumed that you know your mission statement, vision and Unique Selling Proposition (USP). If you are an individual, it is assumed that you know your personal strengths and skills. In both cases it is assumed that you know you are trying to do and what you are trying to achieve.
To learn more about defining your USP you can go to this article. And to learn more about how to identify your strengths you can go here or here.
The marketing lesson about finding Unique Selling Proposition teaches you how companies succeed by putting themselves in a unique place and sticking to it.
There are some companies that have learned their marketing lesson. There are companies that have found and can utilize their unique selling proposition (USP). And there are no other companies. Going to the market without something unique leads to devastating results. Have you ever seen or heard a commercial that says: “We have the same product like XXX, but worse, more expensive AND with less features.”
This assumption is true both for your business and for your personal self. Don’t start your business, unless you know you can do something in a unique way. And don’t go to an interview to one of the top companies in the world, if you don’t know that you going to offer them something unique.
Moving out of the personal sphere, we are getting into the professional sphere. With personal growth and personal optimization you sow the field of success, and with professional growth and professional productivity you fertilize it. This means that you can get results by only mastering the first two pillars, but with the last two you can get results on steroids.