Build trust is one of the hot topics in business and literature in the last decade. If you had trust in the business system and the corporations, then you’ve probably lost it in the dot com bubble (2001). If not or even if you managed to rebuild it, you’ve lost it again in the mortgage bubble (2008).
Trust is the unseen currency of business and life. When you build trust, you get a dividend on all of your actions – past and present. When you lack trust, you pay a tax, no matter how hard you try. The most successful companies obsess over how to build trust and put the customer in the center of their operations.
Building trust starts with building self trust, but this article focuses on the next step: build relationship trust. You should not neglect the first step and, hopefully, I will come back and write an article about self trust in the future. But for now I want to focus on how to build trust in a business relationship.