Elevator speech is a short, clear message that communicates what you are selling, why you are better than the rest and how you can benefit an organization.
Elevator speech is a short presentation in front of a targeted audience. Sometimes all you get is 30 seconds in front of someone to present your idea, business, personal profile or company. It could be at a cocktail party, when you get hold of a potential high-profile customer. Or at a charity event, when you join the table of a venture capitalist, whom you are targeting. Or at the company Christmas party, when you find yourself waiting for the toilet with the VP of Engineering. It could also be the classic example in the elevator, when you travel between 14th and 56th floor with the CEO.
What would you say in that case? How would you present your idea (or business, or profile) in the best possible way? What are the pitfalls that you should avoid?
This article explains the term “elevator speech” and outlines different tips and steps that you can take in order to create and polish it. In case you are representing a company, it is assumed that you know your mission statement, vision and Unique Selling Proposition (USP). If you are an individual, it is assumed that you know your personal strengths and skills. In both cases it is assumed that you know you are trying to do and what you are trying to achieve.
To learn more about defining your USP you can go to this article. And to learn more about how to identify your strengths you can go here or here.
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Practicing discipline and a daily routine is very important in order to get enough sleep and have enough energy to remain productive for the whole day.
Everybody is struggling to get their day organized and optimized. You are all stretched between being an employee (or entrepreneur), a husband, a parent, a sibling and a child. And you also need to set aside time for yourself, pursuing education, fulfillment, relaxation and achievement. And on top of everything else and all your responsibilities, you have to find time to exercise and sleep. Practicing discipline can help you get hold of all those tasks.
The key skills that I have found so far in my quest for perfection, is parallelization and organization. I believe that the best way to accomplish everything that you have to do in a day, is to do tasks in parallel. And the second most important task is to organize your day in advance so that you plan time for everything.
Disclaimer: Use the techniques and the tips provided in this article at your own responsibility!
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Master your interview skills, understand the interview purpose and process. Tips by a person who has excelled at interviews at two Fortune-500 companies.
Improving your interview skills is a crucial task on your professional productivity agenda. No matter if you like it or not, at some point of your life you would have to face the much dreaded interview process. Statistics shows that most of the executive level opportunities are not published publicly and are taken via referrals. But in 100% of the cases, you would have to face at least an HR specialist and a decision maker. This is called in interview.
Most obviously, if you are an extrovert and if you are able to “sell yourself” as a product, you would have advantage over the other candidates. But even if you are not, there are some steps that you could follow in order to increase your chances and crush the competition. In any case, this article is mostly targeted at the people that do not feel comfortable when facing an interview.
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Your personal goals are just one part of your dreams. Together with personal dreams, acquired dreams and divine dreams they form the window of dreams.
Setting your personal goals is very important for achieving success. First of all though, you need to understand what types of dreams exist. Only one type of dreams is called goals.
I must admit that I have never found this theory anywhere else. And I have never shared it with someone. I borrowed the visualization into four sections from Johari Windows, but that is everything borrowed.
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The marketing lesson about finding Unique Selling Proposition teaches you how companies succeed by putting themselves in a unique place and sticking to it.
There are some companies that have learned their marketing lesson. There are companies that have found and can utilize their unique selling proposition (USP). And there are no other companies. Going to the market without something unique leads to devastating results. Have you ever seen or heard a commercial that says: “We have the same product like XXX, but worse, more expensive AND with less features.”
This assumption is true both for your business and for your personal self. Don’t start your business, unless you know you can do something in a unique way. And don’t go to an interview to one of the top companies in the world, if you don’t know that you going to offer them something unique.
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