Marketing Lesson – How To Find Your Unique Selling Proposition

The marketing lesson about finding Unique Selling Proposition teaches you how companies succeed by putting themselves in a unique place and sticking to it.

There are some companies that have learned their marketing lesson. There are companies that have found and can utilize their unique selling proposition (USP). And there are no other companies. Going to the market without something unique leads to devastating results. Have you ever seen or heard a commercial that says: “We have the same product like XXX, but worse, more expensive AND with less features.”

This assumption is true both for your business and for your personal self. Don’t start your business, unless you know you can do something in a unique way. And don’t go to an interview to one of the top companies in the world, if you don’t know that you going to offer them something unique.

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Operating Systems: A Brief History

A brief history of operating systems is a re-port of an article about the Alexa – the new Amazon OS that is supposed to dominate the markets in the future.

I stumbled upon another interesting article, from which I learned a lot about operating systems and the business model behind them. The writer has made an excellent overview of how Microsoft, Google, Facebook and Amazon businesses evolved around the operating systems that created. What was even more interesting is why these companies failed trying to penetrate other markets.

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Learning from the best

Learning from the best is a re-post of Mark Zuckerberg’s post on Facebook about building his own Jarvis (an AI assistant) as a challenge for 2016. I provide a brief commentary on the text and, most importantly, I answer the question why do I share it.

Learning is a continuous process that will not end for you in your entire life. There are so many forms of learning that I will not bother listing even a few of them. The main take-away from my post (hopefully) would be: learn from any opportunity life offer you!

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Professional Growth

Moving out of the personal sphere, we are getting into the professional sphere. With personal growth and personal optimization you sow the field of success, and with professional growth and professional productivity you fertilize it. This means that you can get results by only mastering the first two pillars, but with the last two you can get results on steroids.

The Four Pillars of Success: Professional Growth
The Four Pillars of Success with emphasis on Professional Growth

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