Humans are caring animals. Most of you will stop and take care of a person who has fallen, or a bird that is trapped, or a puppy that is lost. Care has turned humans from groups of animals into societies. It has given us the power to unite (and separate), to achieve great things (and suffer huge failures). The modern life exploits this trait of ours, to force us into brand-loyalty, consumerism. This also causes more stress in our lives and generally makes us unhappy.
The answer, however, is not only to care less, it is to care more … about less. Review the things in your life you care about and rank and evaluate them. Imagine that you only have 6 care tokens a day. Do you want to spend them on Prince X and Princess M’s wedding news? On the turmoil in Country Z? Or on your family and kids?